http://www.onceandfuturealison.com/about daily 0.75 2023-10-25 https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1474303008030-7XIV7CKSOEXZZZNFU0U7/alisonmurphy_selfportrait.png About http://www.onceandfuturealison.com/home daily 1.0 2023-10-09 https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652997677957-AYPHV6EK90T680VM16VA/HarperTiger-01.png Once & Future Alison Murphy https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1557362281098-RV8VOYCOP0IT1C3RS20T/EpilepsyProfile1.png Once & Future Alison Murphy https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1660013720549-YC2WESBS4FITFNCV28V5/atlasupdate2.png Once & Future Alison Murphy https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/10f0d335-1dd5-4310-8ff5-176c302c2fb0/mockup-duq-laptop.png Once & Future Alison Murphy https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/2f56782e-e664-4465-a5d1-404c548a5e94/VILbranddna-sitecover-small.png Once & Future Alison Murphy https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1557362446450-VGMG3N0KKBFXVJ5DJLLM/danasdonuts2_1.jpg Once & Future Alison Murphy https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1c79dee6-f711-4d23-a615-9f261940a49b/mvu-momentum.jpg Once & Future Alison Murphy https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1660001801965-G4W1YO4SYDJ80935QNS4/Slide1.jpeg Once & Future Alison Murphy http://www.onceandfuturealison.com/contact daily 0.75 2025-11-07 http://www.onceandfuturealison.com/personal-work daily 0.75 2023-08-08 https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652997677342-KKD460FN2X1D3J12DT7D/beetle-01.png Illustration - Eye Beetle https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652997677343-TOCB3XZ3XSHL8XS7KL33/bunbun-01.png Illustration - Spring https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1653000100649-WU3KWHZJ3C766OHHXM0V/RidingHood-800x600-01.png Illustration https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652997677957-AYPHV6EK90T680VM16VA/HarperTiger-01.png Illustration - Harper's Tiger https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652997678041-MHUDTADUJFYXPLI6MTG4/unicorn1-01.png Illustration - Unicorn http://www.onceandfuturealison.com/pearsonadvance daily 0.75 2023-08-06 https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652923543074-14ZPZON8D00MP0QILR8X/01+Home+Page+-+Pearson+copy.png Pearson Advance - Original home page https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652923543388-BIRHWU81LEKHK8R2SLTR/07+Leaders+of+Learning+-+Pearson+copy.png Pearson Advance - Original program page https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652923542517-6O6MIO5OWN3KLFYCYM57/06+You+searched+for+-+Learning+copy.png Pearson Advance - Original search page https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652924513259-3VA7Z4EAXB7O21LKLT7C/02+Pearson+SSO+-+Sign+In+copy.png Pearson Advance - Original sign up https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652924513155-QIV34461TM0YG541TLAR/04+Pearson+SSO+-+Welcome+to+Pearson+SSO++copy.png Pearson Advance - Original sign up https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652924513934-LD2MZOTKAUGXQZ5LLR8C/10+Dashboard+++PearsonX+after+signup+copy.png Pearson Advance - Dashboard https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652934283615-XOKA6E9ON7RI31K18RDX/UI-ADV-Color-BG-Heroes.png Pearson Advance https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652934283543-0MGMMKZYJTTG1FNNEFFJ/UI-ADV-IconsGraphics.png Pearson Advance https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652934284286-LJP1OJ6QAWMLSRKNWV5Q/UI-ADV-Type.png Pearson Advance https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652934284424-LXQKSRRD3BWUISXDAE1F/UI-Component-Card-diagram.png Pearson Advance https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652934284971-GZ1EFEFLXCBK6QGI1DSW/UI-Component-CatalogHero-diagram.png Pearson Advance https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652934285067-DOGBTAXYYYKROFZ7AGV8/UI-Component-Menu-diagram.png Pearson Advance https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/404ab16e-45ef-43b2-8b5e-b34dc9ef4d70/Search-Filtered.png Pearson Advance - Make it stand out Search page. Our improved search would rely on cards to display the different programs available. From user testing, we learned that specific information about course cost and duration was always at the forefront of a potential student’s mind. so we wanted our search cards to provide that information quickly, to allow users to easily understand and compare key differences in programs. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/fc47f6e0-fdf0-433a-a9dd-72372e860f2c/Search-FiltersMenu.png Pearson Advance - Make it stand out Search filters. I drew a lot of UX inspiration for our filtering system from e-commerce sites like Amazon and Wayfair. Similar to Advance, these sites have massive catalogs that need to be whittled down based on a lot of differing criterias. I chose to put the search into a collapsible sidebar to reduce visual clutter and help users focus. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/001ac599-7fbe-4639-ba1f-4b2191a83472/mockup-laptop-adv-home.png Pearson Advance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652925255865-B530FSRUONTNX9LC4UUW/PAdv+Moodboard.png Pearson Advance - Moodboard https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652925255725-XXMWTDHWTXGD8S01SJ03/wireframesnipp.png Pearson Advance - Final site wireframe https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/8f694095-d31f-4ea6-981d-714ba7b125d9/Category-CourseType.png Pearson Advance - Make it stand out Program vertical page. By leveraging our newly established search criteria, our vertical pages would only have a touch of content to explain a concept, and consist largely of a pre-populated search, including sort and filtering options. CSS color overlays on the heroes would reinforce our color-coding. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/3d941980-bb73-4fce-89e9-919062bfb0f4/Program_stack.png Pearson Advance - Make it stand out Program catalog page. For our programs, we established parameters for what the ideal page would and should include, such as program outcomes, industry information, a course list with links to the individual course. In the hero, we wanted to ensure we had the same high-priority information available as seen in the search cards, as well as an enrollment CTA for returning users ready to purchase. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652925778483-Y3Y8CAWXRLMF0B1ZOWXL/mockup-phone-home.png Pearson Advance https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652925778752-HBCAPM0G4M71S1J2YAPR/mockup-phone-menu.png Pearson Advance https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652925779250-D9LEX37J0LJXX9VTCGNK/mockup-phone-program.png Pearson Advance https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652925779456-CGYNT0KQX6WQW173VQTU/mockup-phone-search.png Pearson Advance https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652925780019-WDBN3XY2YF77T9P2DCNV/mockup-phone-vertical.png Pearson Advance https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1652925778177-FU83FYW6ECFNS48DK0ZJ/mockup-phone-filter.png Pearson Advance https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/fd523c1e-3143-43d3-a364-d2c5876063ce/Overlay-menu.png Pearson Advance - Make it stand out Main menu. We knew our menu had to have a relatively broad depth of choice, but this also runs the risk of overwhelming users by choice. To mitigate this, we chose to have our menu open full-screen, to help the user focus on only what’s relevant. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1688400542308-VFSFQMSNCWNK62BA1Z8M/Home.png Pearson Advance - Make it stand out Homepage design. In addition to adding content to help potential users understand what this service was, we also wanted to ensure navigation was at the forefront of the page. We added a search bar directly to the hero, as well as direct links to the different vertical pages. http://www.onceandfuturealison.com/layout-marketing daily 0.75 2023-09-25 https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/4aae9f69-b0a2-48af-9ed8-c258e7800bf4/padv-thumb.jpg Layout and Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/2f56782e-e664-4465-a5d1-404c548a5e94/VILbranddna-sitecover-small.png Layout and Marketing https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1c79dee6-f711-4d23-a615-9f261940a49b/mvu-momentum.jpg Layout and Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.onceandfuturealison.com/vu-bdna daily 0.75 2023-08-06 https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1647105807195-KSB66RSVIANZ5NA113VC/VILBDNA-extract_Page_01.png Villanova Brand DNA https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1647105809391-I1WE1CLNBOBXE3Z5D6F2/VILBDNA-extract_Page_02.png Villanova Brand DNA https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1647105808237-XCZV9OZVIYA9RJ7XH9V3/VILBDNA-extract_Page_03.png Villanova Brand DNA https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1647105811950-Z7VH439MFU9BDNFE3EVY/VILBDNA-extract_Page_04.png Villanova Brand DNA https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1647105810536-777JA5BUFDO4RW25UIFW/VILBDNA-extract_Page_05.png Villanova Brand DNA https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1647105815341-P26CD50MBCWBW3MZ6LGS/VILBDNA-extract_Page_06.png Villanova Brand DNA https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1647105813370-GORQ4A7NGEYC9KMXZK7R/VILBDNA-extract_Page_07.png Villanova Brand DNA https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1647105817063-GQ7GZHGLPFTATN4YMY5B/VILBDNA-extract_Page_08.png Villanova Brand DNA https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1647105821404-M87UN89Q05D8F1WAAG4B/VILBDNA-extract_Page_09.png Villanova Brand DNA https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1647105828810-7SZQGE4EH0END6UIWJJ6/VILBDNA-extract_Page_10.png Villanova Brand DNA http://www.onceandfuturealison.com/pols-asugsv daily 0.75 2023-08-08 https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1660001928365-5BS9SXW6PII0CGQ2RU4C/Slide1.jpeg POLS at ASU+GSV https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1660003572665-6CAUODSYPGCTS4FJ6UA4/2022+GSV+POLS+Session-5-compressed.gif POLS at ASU+GSV https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1660001928934-DMCBFA5DB89HIIPKLK59/Slide4.jpeg POLS at ASU+GSV https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1660002992290-XQWM2ON2ZEYDQHNTC9NZ/2022+GSV+POLS+Session-6+compressed.gif POLS at ASU+GSV https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1660001928919-JQ7Y3T3TL0SK46CNYBUZ/Slide3.jpeg POLS at ASU+GSV https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1660003247588-MTJSPIHRL4YD77VZTVIT/2022+GSV+POLS+Session-13_14-compressed.gif POLS at ASU+GSV http://www.onceandfuturealison.com/branding daily 0.75 2023-08-08 https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1660013543797-XP4ZXDCG3K7OK9C21C8N/metisupdate.png Branding - Make it stand out Badge for a project titled Metis, named for a Greek goddess of wisdom and thought, who is often depicted wearing a Trojan helmet. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1660013720549-YC2WESBS4FITFNCV28V5/atlasupdate2.png Branding - Make it stand out Atlas is an internal Full Sail curriculum tool, the dots directly represent the Pleiades cluster and the star Atlas, symbolizing the depth of connections between courses https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1660006944543-FL22RES9JTDOT2RPPDVQ/PastryPunk_RGB_Logotype-purple.png Branding https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1660006975178-QG9ZEQ40LH4GE2JAZL72/PastryPunk_RGB_Jolly+Roger-color.png Branding https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1660006838613-TSBMM81NBJVKEK8HPCQA/pastrypunkthumbnails-final.jpg Branding https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1660008327609-YVPWL1I6TC37B4CFMWAU/danasdonuts.png Branding https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1660009317960-083QH9XKPMVBMVX55ZS3/Screen+Shot+2022-08-08+at+9.40.38+PM.png Branding https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1660009444484-02JHPHFU3PMNQL073P1W/Gram+%26+Pap.jpg Branding https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1660013544215-WM1W7Q3LO4Y76BCKQNV7/springceupdate.png Branding - Make it stand out Training event for Full Sail faculty and staff, the paper plane was chosen as a whimsical callback to Full Sail’s DC3 plane mascot http://www.onceandfuturealison.com/ux-ui daily 0.75 2023-09-14 https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/76886908-43fd-44bc-aca8-1386eb271ad0/duq-thumb.png UX and UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1560fe88-74e1-4308-ae0c-de1c33171cdb/padv-thumb.png UX and UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.onceandfuturealison.com/duqonlinenursing daily 0.75 2023-09-14 https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/0d598364-bb29-48bd-a5a2-64258efbbb03/duqnuronline-navmenu-old.png Duquesne School of Nursing Online - Make it stand out The previous iteration used the same hamburger navigation for desktop and mobile experiences. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/69f7d4a1-b15c-4202-88a1-ba7ca30491f8/onlineprograms-megadrop.png Duquesne School of Nursing Online - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1690655292198-NEBAAZ5YDOOF319QR7JP/Homepage-mobile.png Duquesne School of Nursing Online - Make it stand out Full page mockup of the new onlinenursing.duq.edu (right-click to open image in a new tab to view in detail) https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/82e4111d-d114-476e-a32d-07de6dcde04b/DUQbrand_1032364481_sitemap_2302.jpg Duquesne School of Nursing Online - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/ce274471-98d7-4a19-b370-de397e06da72/duqprogramselector.png Duquesne School of Nursing Online - Make it stand out A populated Program Finder. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/784d3b28-4923-4ee0-84c6-b54b990241e8/duq-mockups.png Duquesne School of Nursing Online - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/37c483d8-197c-4e02-adff-aaa7758e9e4b/duq-home-mobile.png Duquesne School of Nursing Online - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/7df7b2f0-4b20-416b-be72-ce177c046a62/Nursing-Degrees-Online-Duquesne-University-School-of-Nursing.png Duquesne School of Nursing Online - Make it stand out Onlinenursing.duq.edu as it existed before my redesign. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1690655287042-V81BONAPL8EN0610PE6O/Homepage-Desktop.png Duquesne School of Nursing Online - Make it stand out Full page mockup of the new onlinenursing.duq.edu (right-click to open image in a new tab to view in detail) http://www.onceandfuturealison.com/maryville-campaign daily 0.75 2023-08-06 https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691355496230-PR8HEZGDESMOJKACOPNW/mockup-post2.png Maryville Momentum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691355497155-EDV9HF5YQ16ERIDXC5NM/mockup-post3.png Maryville Momentum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691348872338-77R01BZYATD3SLXR5S7T/Lookbook+01+intro.png Maryville Momentum https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691348873581-XYU47TSFPOHD2T05WXF9/Lookbook+04-career.png Maryville Momentum https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691348872684-VKREREJJ60DPAPFCL6I0/Lookbook+03-futuregen+%E2%80%93+update.png Maryville Momentum https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691348870790-XTMMYZIXOLFF8UR7GT3H/Lookbook+02.png Maryville Momentum https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691348875850-CBR8A10QGQ9CAPLA0YGQ/Lookbook+05.png Maryville Momentum https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691348875892-EMFIUHBDQ41H68U8POGF/Lookbook+06.png Maryville Momentum https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691348877472-FDZKANIXZ4OZFHP8Y7JB/Lookbook+07+close.png Maryville Momentum https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/a1e8e096-8660-4719-945c-d6092717a416/Marvyille-PrintAd-small.jpg Maryville Momentum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691355496091-LAW3Z25L8SG7JZIIBY24/mockup-post1.png Maryville Momentum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.onceandfuturealison.com/pols-tour daily 0.75 2023-10-25 https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691512208254-7WWC4OA6803KWW6W4OH2/POLStour2020-V003a-generic-20200306.001.png The POLS Office Tour - Title slide Shown on each screen as the tour approached, this could be customized with the names of the tour guides at each point. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691516424595-1HE5QANF1OB884WFARZT/POLStour2020-V003a-generic-20200306-003_005.gif The POLS Office Tour - Establishing the Problem We open the deck with this set of slide animations, wherein we establish the pain points of both the potential student and the university. Each has a goal, but has different things that require their focus. Then we show how POLS can come in and help universities bridge that gap between them and reaching those potential online learners. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691513301194-CEVE4R6DPKQPGW1WAC0C/POLStour2020-V003a-generic-20200306-011_013.gif The POLS Office Tour - Showing our Work Pearson is a data-driven company, and here we show that data in a 2-part transition slide, where we quickly list what we do as well as relating significant data points to those tasks. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691513728228-PFGD4YUCZ407MJKFAK4V/POLStour2020-V003a-generic-20200306-018_020.gif The POLS Office Tour - Introducing our Hero At the end of the marketing section of the deck, we discuss personas and how we target the right fit for the client’s school. This visual demonstrated that as the speaker went through, and then posed a question to segue one of our business development executives to step in and move the discussion along. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691517872944-TU1CU5BEDL7P142Q2KVF/POLStour2020-V003a-generic-20200306-027.gif The POLS Office Tour - The Marketing Funnel A key concept our team referred to throughout the deck is the marketing funnel, demonstrating the different steps a potential student may go through as they go from a low-intent lead to a high-intent lead, and then into the application process. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691514281747-T1ETWKDIP34UNEARJERI/POLStour2020-V003a-generic-20200306-31_32.gif The POLS Office Tour - Our hero continues To introduce our social targeting strategies, we used an animation of our potential student scrolling through Facebook, seeing a friend of her’s has gotten a promotion, and then coming across one of our ads, to demonstrate the consideration portion of the funnel. We also showed our student moving on from the ad without engaging, a common occurrence, opening the discussion to why this is not necessarily the end of the student’s journey. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691514816539-2YS55ZOGHSAJDLO216MU/POLStour2020-V003a-generic-20200306-53.gif The POLS Office Tour - The Recruitment Journey Moving into the Recruitment portion of the presentation, this slide demonstrated the different stages of the POLS engagement strategy, samples of messaging, and some datapoints surrounding this. Using a stepped animation like this helps the speaker control the pace of their content, keeping their audience focused on the current point they’re making, without just dumping every piece on the slide at once, running the risk of splitting the audience’s focus. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691512214036-MRPDVCLZID2189OFICSQ/POLStour2020-V003a-generic-20200306.123.png The POLS Office Tour - Returning to the Funnel This slide demonstrated the recurring theme of the marketing funnel. While many might not consider it relevant once our recruitment support staff has made contact with the student, experience has shown us that potential students can go backwards and forwards, and this demonstrated how we mitigated that. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691515223486-9I0E7F87Z2RJZ8C94LPW/POLStour2020-V003a-generic-20200306-061_062.gif The POLS Office Tour - Student Retention With these slides, we go into the new considerations an enrolled student may have, detailing the internal and external factors, and how the Student Support team members could make a difference to support the student. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1691516089050-A6Z1UXINGO3OZWZF2SPH/POLStour2020-V003a-generic-20200306-064_066.gif The POLS Office Tour - Ending the Story In closing the deck, we return to an animation showing our student-now-graduate back on their phone, sharing their achievements. We close the animation with another graphic related to how we opened, showing Pearson as the support for both the university and the student. http://www.onceandfuturealison.com/presentation daily 0.75 2023-08-08 https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/e7884733-a254-484a-8e86-b89e922cff32/2022ASUGSV-thumb.png Presentation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/a3880ea4-186b-4f73-b25f-526da35d08a2/POLStour-thumb.001.png Presentation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.onceandfuturealison.com/marketing-collateral daily 0.75 2023-10-11 https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/78df4d7d-f17e-4af7-a10b-680886259f86/BDUmockup-brochure.jpg Marketing Collateral - Make it stand out Template design & art direction for a set of 20+ one-sheets for Bradley University online programs. Designed to avoid trim as a cost-saving measure. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1695680092248-WDZQMH7J9Y8VI48R6N24/mvu-mockup-post1.png Marketing Collateral https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1695680092394-JLTX78Q36KMQ16XQGND1/mvu-mockup-post2.png Marketing Collateral https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1695680103393-5CZFXZOIMUWRPUJA8QLV/USC-mockup-post1.png Marketing Collateral https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1695680100637-0Z46VNA7NAZ9CZAUE3KF/padv-mockup-post1.png Marketing Collateral https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/1695680102340-ABATFM8ZNV1UZFHY6NO9/padv-mockup-post3.png Marketing Collateral https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/ef058c3d-c17e-4ca6-9cae-e0ff6efc4fac/OUbanners-portfolio.png Marketing Collateral - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/6a60c1e2-63fd-4630-8551-6819ea3f9eb5/Desktop-ASU-1393-Email4.png Marketing Collateral - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5714f5aa9f7266d67a9628cc/635dd79e-5e44-40a1-9395-dd13df58b6dd/emailmockup-asuprep-sized.png Marketing Collateral - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.onceandfuturealison.com/bradley-university-online daily 0.75 2023-10-25